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When it comes to fashion or cars, effective collaborations create cultural relevance, especially when trying to engage crucial markets. From Mercedes Benz leading ‘Class of Creators’ Project of 2025 featuring concept cars by Hot Wheels, Ice Spice, Colm Dillane, League of Legends, and Gustaf Westman, to Porsche’s latest Labubu move (see below), carmakers are leaning into art, pop culture, and lifestyle to stay relevant.