China's interest in winter sports has grown steadily since the 2022 Winter Olympics in Beijing, with the government actively promoting participation as part of its national agenda. Skiing is the most popular winter sport in China, with the market valued at $8.1 billion in 2023. This has led to a rise in winter sports tourism, with ski resorts in regions like Heilongjiang, Jilin, and Inner Mongolia attracting both domestic and international visitors.